I may be a bit behind the curve here, but I love the Levis 'Go Forth ad campaign. Appropriately introducing the campaign at the beginning of July, Levis targets the optimistic American looking for freedom and the opportunity to move forward. Using Walt Whitman's 1888 poem, America, Levi's has created television ads that evoke the 'New American' attitude and re inspire 70s styling. The new campaign is also being used to grasp the attention of young adults who have turned to 7 for all Mankind and Tru Religion jeans. The incredible fit comes with a hot price tag upwards of $200. With a kinder price of $35 and a label that is know for it's heritage, will Levi's be able to pull through the denim war?
I'll let you be the judge...
Enjoy!
S
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